Case Study
Why Tom Masano Chose DriveCentric
One of the compelling reasons behind Tom Masano Auto Group's decision to switch automotive CRMs was the unique partnership offered by DriveCentric. DriveCentric not only provided a robust CRM solution but also offered a collaborative and supportive network that aimed to foster growth and exceed the dealership's expectations. By working in close partnership with Tom Masano Auto Group, DriveCentric demonstrated a genuine commitment to their success. The DriveCentric network brought dealers together, allowing them to learn from each other's experiences and leverage shared knowledge. This partnership went beyond a mere transactional relationship, showcasing DriveCentric's sincere desire to see the dealership grow and achieve new levels of success.
Tom Masano Auto Group new & used dealership was founded in 1954 by brothers Tom and Bruce when they opened a small used car dealership in Reading, Pennsylvania. Over the decades, the Masano Family has grown a small car dealership into a thriving multi-dealership auto group.
- Web: tommasano.com
- Type: Auto Dealer Group
- Locations: PA
- Software: DriveCentric
Implementing Artificial Intelligence
With the implementation of DriveCentric's cutting-edge artificial intelligence, Genius, the Tom Masano Auto Group could effectively handle hundreds of additional leads. “We had hundreds of conversations going on at one time that we just could not get to because of manpower." Responding swiftly to the influx in engagement, the team transitioned their BDC department to an Engagement Center.
You look at a traditional sales funnel…a lot of the top of that funnel can be handled by anybody that has access to the data, so salespeople don’t necessarily need to be involved in that portion of it.
The Results
In the less than twelve months that Tom Masano has been utilizing DriveCentric they have already seen some massive growth at their locations. Since switching to DriveCentric, they have seen more leads, engaged customers, they sell more cars, and, ultimately, make more money!
Higher customer engagement. With the visibility into the digital showroom and by leveraging artificial intelligence, Tom Masano Auto Group was able to see conversations they didn’t know were happening before. This gained visibility led to an increase in engagement so much so that they had to transform their BDC department.
Improved visibility. When all live communications are on one screen, everyone knows what is happening in real time and can hold themselves and their team members accountable. This improved each customer's experience on every level.
Download the full case study HERE.
When we went live it was kind of eye opening to the dealerships. BMW, daily I was watching just the engagement just fly through the roof.
